PEST analysis †Public Bank Essay

appendage(a) The organisations annual report is evaluated(b) Market research and Internet survey has been done to compile more information about the latest news.(c) Interviews were held with suppliers, dealers, stuffs, guests and the publics.FindingsAbout Public wedgePublic Bank commenced note on 6 August 1966 and was listed on the Kuala Lumpur Stock Exchange (KLSE) on 6 April 1967. Public Bank remains a leading integrated financial conglomerate in Malaysia. With trust and strong body forth from the public and commitment from its prudence and staff, the Public Bank aggroup remains focused on providing in all aspects of banking and financing usefulnesss which include commercial banking, hire purchase, merchant banking, leasing and factoring, stock broking, sale of trust units and wariness of unit trusts, and related financial services such as nominees and trustee services, and investment holding.To further gird the Groups performance, Public Bank has begun to further rati onalise its Group operations after its prosperous acquisition and integration of the former Hock Hua Bank in 2001. This rationalisation involves the privatisation of Public pay to achieve economies of scale, improve cost efficiency and to enhance the market presence of the Group. This rationalisation also helps the Group to achieve its objective of being a preferred one-stop financial service provider in Malaysia.The management and staff of the Public Bank Group are fully committed toachieve its corporate imagination of being ranked among the top 100 banks in the globe. In 2002, Public Banks world ranking by The Banker improved to the 173rd position, up from 216th in the preceding year. A high standard of customer service is the hallmark of the Public Bank Group that puts it ahead of its competitors.The bank-wide ISO 90012000 certification for the Provision of guest armed service at the Front Office in 2001 was a reaffirmation to ensure that courtesy, efficiency, accuracy, emp athy, and integrity of customer service are upheld at all times throughout the Bank. Meeting quantitative service standards such as the 2-minute Standard Waiting Time and the 1-minute Standard Processing Time for core transactions for greater customer convenience has become the norm for the Group. To further enhance its customer service standards, ISO 90012000 certification for Provision of Customer Service in Loan Delivery has been secured for selected branches in 2002, and this will be extended to all branches in 2003.